top of page

5 Ways to Use Explainer Videos

Updated: Jul 14, 2023

5 Ways to Use Explainer Videos

Animated Explainer Videos have been a mainstay of digital marketing strategies for a few years now, and it has since widened its net to cover more areas where it can be utilised. At Spark Motions, we believe in the power of the visual storytelling medium which is animated explainer videos, and here we share five great ways you can use explainer videos in your marketing and business strategy.

1. Product Demonstration

A product demo using an animated explainer video can be a great part of your launch strategy. An animated explainer can showcase the workings of your product in a fun yet informative way. A mix of colours, shapes, and graphic text can constitute a great and memorable experience for your prospective clients.

2. Employee Training

How many times do you just chuck away the lengthy manuals that come with a product or a service? Why do you do that? The answer is simple- They're boring to read! Animating such manuals about your organisation's tools and processes can be a great way to make sure that your employees grasp those crucial concepts quickly and effectively. And moreover, this can also save you a lot of resources in the long run!

3. Investment Pitch

Pitching for investment can be quite nerve-wracking. Especially when there's a lot at stake. Why not start your pitch with an animated explainer to set the mood? Once you have thoroughly captivated the panel with the carefully structured explainer video, you'll feel a definite boost in your confidence. And that's when you jump in, and finish the job!

4. Social Media Marketing

The most crucial part of Social Media Marketing is capturing your audience's attention. And if there's one type of content that can do it right, it is- you guessed it right- an animated explainer video. They can be adapted to different sizes and proportions to suit the social media platform, and be a great tool to drive traffic or sales!

5. Educational Videos

Whether you're an educational institution or a business trying to educate your audience about a specific topic; explainer videos can be utilised to convey complex topics, timelines, how-to guides, and much more, in a fun and informative way. Here's a link to one such project we delivered for Newcastle University.

Animated explainer videos can be used in a variety of different ways depending on your specific needs. They can bring a sense of brand, candidness, and professionalism to your offering. So why not drop Spark Motions a message and get the ball rolling on your next project!

Recent Posts

See All


bottom of page