When we began our journey almost a decade ago as docYOUmentary, explainer videos were still finding their footing in the market. Businesses viewed them as an attractive, but optional, accessory in their marketing arsenal. As creators, we loved the challenge and novelty of bringing complex concepts to life, but found ourselves confronting a daunting obstacle - pricing.
Traditionally, the cost of explainer videos was closely tied to their style. A highly stylised, character-based animation naturally commanded a higher price than a motion graphics version. While this approach was logical from a production standpoint, it presented significant challenges for our clients. Pricing was subjective and variable, leaving potential clients scratching their heads trying to calculate the return on investment (ROI) an explainer video could bring.
At docYOUmentary, we knew there had to be a better way. We envisaged a pricing model that was fair, objective, and transparent - but how to achieve it was still a mystery.
Fast-forward a few years, and the rise of artificial intelligence provided the key we'd been searching for. We began to explore how certain parts of the animation process could be automated without compromising on quality. This led to a revelation: a fusion of artificial and human intelligence could create animated explainer videos that were high-quality, affordable, and – crucially – transparently priced.
Enter Spark Motions. Born from this idea, our new venture aims to offer a service that not only remains true to our creative roots but also embraces the efficiencies of technology. We harness the power of AI to streamline repetitive tasks, such as storyboarding and voiceover recording while keeping the creative ideation, design, and final touches firmly in human hands. This blend ensures the preservation of the unique, individualised flair that made our videos stand out while achieving considerable economies of scale.
The result? A pricing model that is as transparent as it is innovative. With Spark Motions, clients know precisely what they're paying for, thanks to clearly delineated processes and standardized pricing. This means they can accurately calculate potential ROI and make an informed decision - no more guesswork, no more hazy estimations.
As the landscape of the animation industry continues to evolve, we are proud to remain at the forefront, shaping and responding to changes in the market. Join us at Spark Motions as we create stunning explainer videos that marry the best of AI and human creativity, all while maintaining our commitment to transparent pricing.