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The Art of Simplicity

Updated: May 30, 2023

A see saw moving on a fulcrum with two shapes balancing
Simplicity is the ultimate sophistication

With an overload of content at the disposal of viewers, simplicity has ceased being just a good-to-have ingredient of your content; it is now the vital sauce that can make or break your content. The art of simplicity is about breaking down the complex, picking up the nuggets, and amplifying them with the essence of your brand colours.

The Beauty of Simplicity

Simplicity is indeed the ultimate sophistication. It's about chiseling away the unnecessary, and the irrelevant, and focusing on the core essence. In simple terms (the irony!) simplicity in the context of communication means-

  • Aiding Understanding

  • Enabling Recall

  • Enhancing Engagement.

Animation: A Medium for Simplicity

Animation at its core is a medium for simplicity. It brings down the barriers that we encounter in traditional videos. This allows us to be flexible, and to use the shapes and colours in a way that will tell the story in a concise yet effective way. It allows us to illustrate complex concepts, processes, products, or services in a way that's not only easy to understand but also engaging and has a high recall value.

The Process

At Spark Motions, we follow a structured process to ensure simplicity in our animated videos:

  1. Understanding the Complex: This is done by closely collaborating with our clients.

  2. Scripting the Simple: We create a simple narrative that we then send to our clients for feedback.

  3. Animating the Story: Over to our animators, to bring the simplified script to life.

Impact of Simplified Animation

The impact of our simplified animated explainer videos can be seen in the success stories of our clients. By transforming complexities into clear, engaging visual narratives, we've helped businesses boost sales, non-profits simplify their cause, educators make learning fun, and many others achieve their communication goals. Here's one example of how we transformed a complicated concept into a simplified animated explainer.

The art of simplicity is at the heart of what we do at Spark Motions. Through our animated explainer videos, we aim to make the digital world a little simpler, one complex idea at a time.

In the words of our friendly AI ChatGPT, explaining something is akin to "being a tour guide in the museum of your mind". So, join us on this enlightening tour, and let's unravel complexity together, with a dash of fun and a whole lot of simplicity!

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