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The Transformative Role of Animated Explainer Videos in Digital Marketing

Updated: May 31, 2023

A megaphone coming out of a computer, representing Animated Explainers. Some like buttons on the side representing Digital Marketing
Animate Explainers & Digital Marketing

In the past decade, we have seen the boundaries between marketing and digital marketing blurring, to the point that they are virtually non-existent now. Among different content strategies employed by marketers, one stands out for its creative, versatile, and to-the-point approach- animated explainer videos.

What are Animated Explainer Videos?

Animated explainer videos are short, engaging videos that tell a story about a product or a service in a simple yet compelling way. Animated explainers have been utilised by startups and corporate behemoths alike, to break down complex ideas into simple and fun stories.

Animated Explainer Videos and Digital Marketing: The Perfect Pair

Digital marketing is all about connecting with your audience and conveying your brand message in a way that resonates with them. Here's where animated explainer videos shine:

  1. Engagement: Animated explainer videos, like those created by Spark Motions, are designed to involve the audience from the get-go. They use colorful shapes & icons, graphic texts, and compelling narratives to maintain viewer attention and encourage engagement.

  2. Brand Awareness: With explicit use of colours and text, these videos can help businesses establish a strong brand identity. They let the brands showcase their personality, helping them to stand out in a crowded digital landscape.

  3. Simplification of Complex Topics: Explainer videos' primary role is to break down complex ideas into simple and fun visual content. Hence they can be particularly great for companies with sophisticated product or service offering.

  4. Boosting Conversion Rates: These videos don't just attract attention; they also drive action. By clearly marking the problem and then the solution on offer, explainer videos can lead viewers down the sales funnel, ultimately boosting conversion rates.

  5. Improved SEO: Websites with video content often enjoy better SEO performance. Search engines like Google favour sites with diverse content. Adding an explainer video to your website and social media platforms can improve your visibility and ranking.

Animated Explainer Videos and Your Marketing Strategy

The first step is to understand the role of animated explainer videos in digital marketing and where do they fit in your scheme of things. The next step is to incorporate them strategically into your marketing plan. You can start by identifying the areas of your business where an explainer video could offer the most benefit.

Do you want to-

  • Introduce a new product

  • Explain a complex process

  • Tell your brand story in a unique way

Companies like Spark Motions can help you create a custom explainer video that fits seamlessly into your overall digital marketing strategy. So harness the power of animated explainer videos and let your brand story unfold in the most engaging way possible.

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